The organic traffic coming from the ranked no. 1 pages in Google searches is more than the total coming from the pages ranked from 2 to 5.

This gives a big reason for ecommerce businesses to constantly seek ways to optimize the product pages for SEO. The purchase process begins from the landing page and ends at the checkout page. The most important page in the whole journey is the product page.

In this post, we will discuss the simple ways to optimize the ecommerce product pages that promise to increase profits.

So, let’s begin!

1. Keywords Research

Make sure to consider the demand and search keywords people are using on the web to find the product while creating the headlines, product titles and descriptions. By neglecting the keywords being used, you will attempt to promote the content that nobody is looking for.

Many ecommerce businesses often do a mistake of leaving image alt tag empty. Ecommerce seo experts advise to survey the customers to know what terms they are using to find the product and then they incorporate them in the title tags and product descriptions.

Each product page URL must have its unique title tag. It is the basics of SEO, but for unknown reason, we have seen many good ecommerce websites ignoring this rule. The easy way is to define a specific format to name the title tag, like

{first mention the brand} + {name of the product} + {model no}, etc.

Keep the product descriptions short and stuffed with the important keywords to rank the product pages higher in the search engine results.

2. Speaking URLs

Speaking URLs are also referred as keyword friendly URLs. For example, if the site is selling books, it is important to show the name of the book in the product page URL. It is about caring for semantic searches too that makes it easy for the customer to see in the URL what the page will show after clicking the link.

The proper and full words used in the URL will tell the Google what the page is all about and show visitors the useful information in a glance. The more right words used in the URL make it more relevant unlike the numbers or gibberish.

Each product page URL needs to be unique and focused and optimized for the primary keyword of that page. It should not duplicate any existing URL or keywords used for any other product page on the ecommerce website.

3. Schema and Rich Snippets

Rich snippets the HTML coded info that tells search engines about the page. Rich snippets heavily influence the search engines and drive the users mind. It is seen when the people see images they are more likely to click on it.

One of the most latest and powerful advancement in the SEO is the Schema markup. The goal of search engines is to show the most relevant results to the user searching on the search engine. When the schema markup code is added to the site, especially on the product pages, search engines show the most informative results to the user.

The schema is the structured markup to tag any specific content with right coding. This gets rich snippets that are shown in the search results. Google rewards the sites using rich snippets. Ecommerce websites can use this structured data to promote any particular piece of information and make them more prominent and visible in the users’ searches to increases click through rate and sell more products.

This piece of coding enables Google to interpret correctly and promote that content. Ecommerce websites use it mostly to highlight product names, descriptions, prices, star ratings, special offers, availability, etc.

4. Long Tail Keywords

Long tail keywords have 3 or more words and are the more targeted keywords. The consumers using long tail keywords are generally more knowledgeable about their desired product. The pages optimized for long tail keywords more relevant for the user who are specific in their searches.

The use of long tail keywords is important as they are more likely to reach and attract the right customer and convert them. They quickly find the customers who are more ready to buy.

5. Architecture and Navigation

Solid architecture strictly means a strong internal linking architecture that is crucial for new products. The site navigation and architecture has major impact on the user experience searching and browsing products on any ecommerce website. Product pages should be properly organized in the right categories that makes them easy to search.

When the product pages are linked from the homepage, category pages and parent category pages Google will find, crawl and index them quickly. Good product page architecture is critical to rank quickly that helps achieving better results.

How to implement these tips to better optimize ecommerce product pages for SEO?

We can’t cover up every best practice in just a single post. But the major ones related to any specific purpose can be. Like, we covered up the best practices to optimize ecommerce products for SEO purpose only.

If you have an ecommerce website and want to optimize its product page (or the entire website) for SEO, try these tips.

But these would be just tweaks on your own.

In order to rank higher in Google (or other search engine) SERPs, we recommend you to hire a specialist ecommerce SEO services company, like WebEcommercePros.

Call us now to talk to our ecommerce seo expert at 1-888-711-2347 or fill up a short form to contact us.

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By / Published On: March 27th, 2017 /

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