Rugfashionstore is a major seller of rugs from top brands, but their previous website on Blueprint didn’t match the high level of business they have. Siamak wanted to focus on generating more revenue from it. The first thing they needed was to completely redesign their website and upgrade it to Stencil.
We proposed a new design that focused on highlighting their rugs options, which were earlier hidden in the menu. On the new website, the user can see all types of options and categories they are looking for. The sizes of images are enlarged so that the users can also see details of rugs design.
Meeting the expectations of Rug Fashion Store through default BigCommerce options were never possible. From homepage to the checkout page, we needed to bring custom solutions to add features that an online user is expecting from this one of the best rugs selling website.
The store has many other categories too besides rugs, but for rugs we created templates to show large size images. The newsletter popup needed specific pattern for its display. It’s displayed 3 times in a day at maximum, which was done through custom solution.
There are thousands of products on Rug Fashion Store with lot of variations in terms of style, color, shapes, sizes, designs & brands. Siamak wished to have each option as a separate product. They didn’t want to use options to show variations of the products.We processed entire product data and created individual products for each option with the unique SKU.
The speed remained the key factor in completing this job while ensuring 100% accuracy. Now, the store is carrying all options as separate products that are good for the store manager and buyers as well.
RugFashionStore wanted to have a full-stack SEO team to take care of everything related to SEO. As the new website design was live and inventory was also updated, they also wanted to have a dedicated team of SEO experts to take care of everything SEO.
We began work with a planned strategy and keep Siamak and his team fully involved in decision making. The SEO is still in process and we are good at what we had committed in the start. Organic traffic is increased and pages are ranked well against decided keywords.