Optimize your ecommerce website for mobile traffic
Want to be successful in ecommerce?
Optimize for mobile! As mobile use is growing and people are using their phones as their main device, switching to mobile internet marketing can be a major step in your marketing strategy. There is no doubt – mobile use is on the rise and is a force to be reckoned with.
“Mobile advertising will account for 60 percent of all internet advertising in 2018.”
Mobile phones have become the primary device for accessing the internet. So, whether you are from fashion industry or electronics industry, mobile internet usage is on the rise.
At the most basic level, it means that all ecommerce websites should be mobile friendly and all email content and marketing strategy should be geared for mobile viewing.
In today’s article, I’m going to tell you two core reasons to convince you why mobile internet marketing is important to take an ecommerce brand to the next level and increase the volume of revenue you generate.
1. People spend more time looking at their mobile screens than ever before
An average mobile user touches his mobile phone 43 times a day. And, according to research 79% of them (ages 18 to 44) keep their phones with them 22 hrs every day.
That’s a surprising number! You can experience it while in a bus or sitting in a café or restaurant. Everyone is busy with their phone all of the time.
This gives ecommerce businesses a big opportunity. They can talk to their prospects and existing customers anytime and anywhere even when they are in private gathering.
For the first time in the history tmarketers can reach their target market 24/7. People spend most time on using their smartphone. They use smartphone for shopping, product information and complaints.
As Marketo states that almost 75% of product research is conducted on mobile devices. Even if they visit physical shops, they continue using their devices to compare product prices.
2. Mobile ecommerce and mobile online shopping is on rise
Website commerce is on rise. On April 21, 2015, Google released a mobile ranking algorithm (AKA Mobilegeddon) that ranks only mobile optimized sites. The sites that are not mobile-friendly are penalized whereas responsive designs get a big boost in search engine ranking.
The recent developments in online payment methods significantly increased the number of mobile transactions. Apple introduced Apple Pay and Android launched Android Pay that accelerated the ecommerce industry. Now, buyers can use these payment services using mobile sites or apps.
Suffice to say that the strong mobile internet marketing is indispensable in today’s ecommerce world. It is essential for all brands to become mobile-first in their digital and internet communication. It means all ads and content should be created to give the best and most effective user experience on mobile screens. Eventually, it enables to grab the attention potential buyers on mobile devices.
Don’t be left in the dust. If your site isn’t mobile friendly, it is overdue. Contact Web Ecommerce Pros for a free quote and consultation to talk about making sure your website is reaching all of your mobile customers.