We are surrounded by AI-powered devices from smartphones to smart doors and security cameras to smart search in websites and mobile apps.
Most of the business leaders believe that ecommerce is very crucial in the competitive business environment. Studies show that around 72% consider it an advantage for the business. Technology titans like Google, Microsoft are investing billions in the AI field to stay ahead of the competition.
Like everything else in the world, there are challenges in this form of business as well. With millions of websites being registered every year, it is becoming very difficult to be seen by the customers. If you have an interactive website but still missing the piece of the pie, maybe you are not generating enough traffic on your website.
It’s a common term that “what people see is what sells”. It’s time for you to be seen by the people. There are many methods to achieve this and some of them are mentioned below.
Most of the people like to research online before buying anything. Majority of the sales in ecommerce are the result of organic searches instead of paid. Proper and steady ecommerce SEO should be the first priority of online marketers. SEO is not a sprint, it’s a marathon, so a continuous search optimization is the first step to generate over and above traffic. Blog posts and guest posts with creative and relevant content help a lot in the SEO process.
One of the fastest ways to generate traffic on your website is with paid advertisements. Google AdWords is one of the most used methods to attract people to your shop. Being PPC it is cost effective as well. Facebook is also offering paid ads. The ads should contain attractive content that looks attractive and engaging to the customers.
Email advertisement is another way to accomplish your goal to attract people. Email ads can be used for several people, including potential customers and for the customers that are already visiting your website and reminding them that they are not forgotten as well as creating a sense of personalization in them. Cart abandonment is one of the major challenges for e-marketers; it is shown through research that a cart abandonment email has improved CRO.
It should not come as a surprise to anyone that social media is originating more traffic than any other medium at the moment. Billions of people visit Facebook and Twitter every weak.
If you are looking for the cheapest and easiest way to be seen by people than social media is the best possible solution for your concerns. Staying active and posting new and attractive content on the social media platform can do you a world of good. It can be used to promote new campaigns and innovations you are introducing in your business. 4x as many consumers claim they would rather watch a video about a product than read about it, so posting engaging videos on social media about your products will impact your business in a very productive manner.
Create a Pinterest board and keep it updated with your recent ventures because it is said that a picture is worth a thousand words. Try to create new partnerships and affiliation through professional platforms like LinkedIn. Enlarging your network will sprout fresh links for your business and you will resonate at a new level.
We are living in the 21st century, the age of innovation and development. People are always looking for new and creative advancements. You can add the latest improvements to your shop in order to create extra buzz. Virtual and augmented reality is the real future of technology. Customers prefer the physical store because they can not visualize the product properly. To eradicate this problem many progressive online vendors are offering AR in their stores, creating a sense of satisfaction in the minds of the customers.
AI chatbots are also being used by websites to interact with customers in an improved way. Another advantage of AI chatbots is that they can work 24/7. Introducing fresh and effortless payments can also have a very good impact on your business. So break the shackles of traditional trading and embrace new age.
New And Creative Content
Publishing consistent, valuable, and all-around enjoyable content drives tons of traffic to your ecommerce site. It is very important to keep your website and social media profile updated. Posting fresh content and improving the old one is essential for the shop because you are not just selling products and services to customers but you also want to influence their shopping decisions.
Publishing product reviews, tutorials, infographics, blogs about new technology and innovation will lure more people to your website. The content on your website will definitely affect the decision making of the online buyer.
UX And Customer Service
Time is of the essence; people will spend a few seconds on your website giving you a very short time to cast an impression. Stunning and robust website design is a very major part of a customer’s satisfaction.
Customer service is something that is often misinterpreted by online marketers and customers. Shockingly most of the online vendors believe that they are providing the best possible customer service but the customers are still not satisfied. A feedback system from the user can open new doors for your decision making in providing customer better services. AI chatbots can be of assistance for this purpose. A satisfied and loyal customer is the best kind of publicity.
A word of mouth travels faster than any other form of publicity. Majority people trust the referral of family and friends over everything else. A loyal customer will always recommend you to others.
Adding testimonials and reviews of the customers can benefit your business immensely. Posting the assessments and testaments of your customers regularly is very crucial for your advertisement. Another strong form of motivation for customers can be the use of influencers like celebrities. It is proven that over 60% of people check the review of the product before buying; posting the review of a well-known person can influence the decision making of millennials.
If you need help to drive traffic on your ecommerce website we have professionals with years of experience ready to serve you. Exploit our 15 years of ecommerce experience. For expert consultation and a free quote please Contact us.