Volusion, the leading provider of shopping cart software and services for online merchants, today announced the release of its new Deal of the Day feature, which allows merchants to offer daily deals directly from the administrative panel of their ecommerce stores.
Third party daily deal sites are a powerful tool to boost sales and drive traffic, but the profitability of such sites is questionable since many large daily deal companies take a high percentage of client sales. For example, Groupon takes approximately 50 percent of a merchant’s earnings. In an effort to help merchants leverage the power of daily deals without financial risk, Volusion developed this breakthrough feature to shift the power of daily deals into the hands of its merchants.
According to BIA/Kelsey, consumer spending on daily deal offers is likely to reach $3.9B in the U.S. by 2015. According to Internet Retailer, revenue from online daily deal and discount sites, including Groupon and LivingSocial, will top $2.67 billion in 2011, up 138% from $1.12 billion in 2010.
What is Deal of the Day?
In addition to setting up one deal per day, Volusion’s new feature gives merchants the freedom to schedule multiple deals for the same day, or even schedule promotions that span multiple days. Furthermore, Volusion helps merchants draw attention to these irresistible discounts via built-in social marketing capabilities.
To create a daily deal on Volusion’s ecommerce platform, a merchant simply enables the feature in the admin of her store, selects the product she wants to feature, enters the discounted price and selects how long she wants the deal to last. Within seconds, a merchant has a dedicated page for customers to quickly find the daily deal.
Deal of the Day was designed to make Volusion customers more successful.
“Creating a special deal that changed frequently was a little time consuming and difficult to manage. The latest Deal of the Day feature that was integrated into the V11 version of Volusion’s platform solves this problem. It helps store owners create their own Groupon-type deal with ease. The best part is you don’t have to pay big commissions to Groupon to do so either,” said Michael Moran of http://www.snazzygourmet.com. “Using a reputable ecommerce platform can greatly improve the shopping experience for customers and take a lot of stress away for merchants.”
“With Volusion’s Deal of the Day feature, merchants will be able to schedule concurrent deals, control the start and end dates and manage inventory levels with just a few clicks,” said Kevin Harman at http://www.brandlabs.us. “Add that to the easy social media sharing options and you have a formula for a whole new level of engagement with customers. You can capture their attention and keep them coming back for more. Just one more reason to love Volusion!”
Volusion is the leader in ecommerce solutions for online businesses. For more than a decade, tens of thousands of companies have used Volusion to succeed online, including market leaders such as 3M, Nalgene, Oregon Ducks and Motorola. For more information about Volusion, please visit http://www.volusion.com.