Mobile apps have become an integral part of our daily activities.  There is no other powerful way for ecommerce businesses to connect with their loyal customers other than mobile apps. Apps do it so well. They build deeper relations with their customers. It is equally important for both ecommerce website owners and their loyal customers.

Besides just connectivity aspect, today performance also matters on the digital devices in ecommerce shopping experience. If you look at the upcoming trends of 2017 and beyond, you will know that mobile app is always among the top trends.

Apps are mostly used the b the brand fans who are the real loyal customers. Mobile apps show lots of positive things like customer retention. They help getting repeat sales. The customers can use them to save items, payments and shipping details this adds to their convenience.

1. Nielsen's Report

   Nielsen’s report tells that an average smartphone user spends almost 30 hrs a month s using his apps. Apps engages the mobile users and plays an important role in retaining the customers.

   New data from Nielsen shows that U.S. Android and iPhone users age 18 and over spend 65 percent more time each month using apps than they did just two years ago. In Q4 2013, they spent 30 hours, 15 minutes using apps, a full half-day more than 18 hours, 18 minutes

2. Google/Nielsen Mobile Path to Purchase Study

   Apps are mostly used by the brand fans who are the real loyal customers. Mobile apps show lots of positive things like customer retention. They help getting repeat sales. The customers can use them to save items, make payments and add shipping details; this adds huge convenience. The study of Google/Nielsen Mobile Path to Purchase revealed that:

   26% of the smartphone users start researching about products or services on a branded mobile app.

3. Flurry's Report

   Data from Yahoo Flurry analytics showed that 90% of the time of the online users is spent behind the apps. This is the key finding for the ecommerce website owners to realize the importance of developing mobile apps.

   Today only 10% of the time spent on mobile is spent in the browser, down from 14% a year ago. The rest of the time, 90%, is spent in apps.

4. eMarketer Report

   A study by eMarketer showed that 83% of the B2B marketers say that mobile apps are crucial in content marketing. It signifies that just having a cool website is not everything for an ecommerce success. What we used to expect from the very good ecommerce website is now the same trend for mobile apps.

   A silver lining appeared when B2B marketers were asked about mobile apps, despite the fact that just 12% were leveraging these for content at the time. Among respondents, 83% said mobile apps were important to content marketing.