Google Base Product Feed Integration
“Google Base” or what it may be more commonly referred to as “Google Product Search” is a wonderful free service provided by Google wherein products from any ecommerce store can be fed directly into Google via a dynamic database. In fact, as of 2009-2010 these dynamic product feed results are now displayed more prominently in search results than they have ever been before.
You probably have noticed these product feed results in the organic Google search results yourself when searching for a popular product. These results often appear on the page top the organic search results with product prices and images. To the casual internet surfer these results blend right in with the regular organic listings.
The HUGE benefit to you as a e-commerce store owner is if you can get your products listed in these “Google Product Results” you will vault to the top of the organic search results without the months of SEO (search engine optimization) and waiting that traditionally accompanies attempting to achieve a page 1 listing for your product keyword.
Combine this quick run on to the first page of results with the actual prominent visual display using product images, specific keywords and prices and your products will really stand out! Store owners can literally see a big boost in traffic and sales within days.
It is still early in the implementation of this “Google Product Data Feed” and the competition from other store owners is still relatively low. Now is the time for you to jump on board and utilize this very powerful form of free organic traffic.
As an acknowledgement of how powerful this is Google service is, Volusion E-Commerce has a built in a field on every product page to allow you to insert the correct Google base categorizations. Unfortunately the process is not automated and also not documented as well as it could be, thus leaving new and or busy site owners with yet another task they must constantly manage and maintain
It has been our experience that many Volusion store owners don’t utilize this powerful functionality because it yet another task and layer of technical complexity that they have to keep on top of. Those that understand it don’t have the time to properly maintain it, those that don’t understand it don’t have the time to wrestle with learning and implementation.
We can help you to solve this! We are very experienced with using and managing Google Base product data feeds. We understand the necessary product classifications, file formats and ftp protocols required to seamlessly feed this data to Google on a daily or weekly basis. We have even developed systems to automate this process for sites that make frequent product updates.
Contact us today to see how we can help you to feed Google with your product data and increase traffic and sales.